Gitangkim was first introduced into the market as an economical option for consumers without compromising the fragrant, taste and quality of the rice.
When the rice is ready for harvest, the whole paddy field reflect the color of golden brown which is relatively similar to the color of gold. This led to the belief that keeping a bucket full of rice accumulates prosperity and wealth. Gitangkim brand is create based on this belief.
Over the past years, the brand have gained many loyal supporters both in the Food Service and Retail market with its extensive range of value-for-money products.