Finding The Unsung Heroes
June 2020
Thank you, Unsung Heroes
During the Circuit Breaker period, Royal Umbrella took the opportunity to launch a special “thank you” campaign on its Facebook page to get users to express their thanks to the Unsung Heroes in their everyday lives. They were encouraged to share these “thank you” messages with our Royal Umbrella Thank You Card. At the end of campaign, Royal Umbrella shortlisted and gave away 3 x hampers (worth $100 each) to these Unsung Heroes.
This campaign generated a reach of 7.2K with 687 engagements.
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